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Can advertising try harder?
Larry Dobrow penned the now famous book When Advertising Tried Harder, chronicling the 1960s’ golden age of creative advertising. It was an era of the business when Mad Men were made, Madison Avenue...
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The Arrival of English-language Dominant Hispanics: The Storm before the Calm
When we decided on the aforementioned panel topic, which GlobalHue and Google sponsored together, we knew that the panel discussion would be well-attended, well-informed and, hopefully, engaging. The...
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What Are All of the Masters of Marketing Talking About?
Last week I had the pleasure of going to the Association of National Advertisers Masters of Marketing conference. The ANA-Masters (as it is affectionately known) is the ANA’s signature event, where...
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The Evolution of Political Advertising
It seems there’s another certainty of life to add to the old “death and taxes” trope, at least during an election year: political ads. We’re right in the thick of it now, less than two weeks out from...
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8 Key Points to Socially Amplifying Your Brand
By now, I think we all agree that social media is a key platform for advertising and communication. We understand that it plays a critical role in how people research, discover and share information...
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Two Ways To Go Viral
Viral. It’s every marketers dream. Ever since the word “viral” crept into marketing lingo, it has refused to go away. In fact, the word “viral” is thriving in the marketing arena. It appears in...
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Do Marketers Need a Visit from The Ghost of Christmas Past?
I hope you had a Happy Thanksgiving! I am sure you noticed the increased commentary and criticism regarding the early holiday push from marketers in both the trades and consumer media this season. The...
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WELCOME TO THE EXPECTATION ECONOMY
Today, new expectations for brand interactions are being set as brands find new ways to innovate and connect with consumers. Soon, in the same way you can’t find a tween who knows what life before...
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It’s the Sentiment that Counts, Right?
Because of the time of year, I’ve been thinking a lot about sentimentality. We get all emotional during the holiday season, over family and friends, gift giving, parties, food, and the hard push to...
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Why Ethnically Ambiguous Is Not The “New Black” For Marketers
We’ve all seen the numbers. America is becoming increasingly diverse and business leaders are exploring ways to address their changing workforce, communications, customers and supplier base. One of the...
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SEX, LIES AND THAT DAMN YELLOW BRACELET!
Let’s talk about branding. Thanks to Lance Armstrong and his Oprah interview, the topic has landed in the blogosphere/FB/Twitter/Google Hangout spotlight. Now, I don’t mean “branding” as in the power...
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THE FUTURE
Soon we’ll all find our way to the most direct path for delivering greater results. Those who don’t won’t be around long. -Detavio Samuels, President, GlobalHue Detroit
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The Problem with Social Media, Unlimited Voice, and a Few Other Things.
One of the best things about social media is that it has given us all an unlimited voice. Thanks to platforms like Facebook, Twitter, and most recently, Instagram, we all have an outlet to be...
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The Empowerment Factor of Applications
Many would say that people are becoming more antisocial because they tend to spend too much time on their computers and devices. I would have to disagree, and say that people are becoming better at...
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THE HARLEM SHAKE: A SHORT TALE OF INFLUENCE
The Harlem Shake is being called a phenomenon. A meme. Viral. A worldwide dance craze. In early February 2013, the upload rate of Harlem Shake videos reached 4,000 per day, with about 12,000 versions...
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Changing the Industry Status of the Quo
Mad Men shows us an, albeit a bit antiquated, analogous workforce which is still often the case in this industry. Fifteen percent of those employed in the advertising industry are people of color,...
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Coming Soon: Flexible Phone Screens
Samsung is currently working on a new phone screen that will revolutionize technology. Samsung, at the International CES, debuted a new line of phones with flexible screens. The screens will be made of...
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